However, if you have an audience comprised mostly of older people and professionals, or if you’re selling a B2B oriented service, emojis in your subject lines may not land as well. If you have a younger demographic and are selling a fun, light-hearted product, then the use of emojis is warranted. You don’t want to flood people’s inboxes with emojis just because millennials like, totally use a ton of smiley face emojis - right? When to use themĪ key factor in deciding what emojis to use, and whether or not to use them at all, is who is receiving your email messages. Emojis should feel natural and add a bit of flair and excitement to your text. Think about how you and your friends use emojis in text conversations, and how you see others use them. I’d avoid a subject like “🙌😱2️⃣0️⃣% off 🔥 new 👕👚 now‼️✨” Because chances are, ISPs like Google's Gmail are going to send you straight to the spam folder. Overuse of emojis in your email subject lines or in the body of your email can look like you’re trying too hard or worse, like a spammer. That brings me to my next point - don’t go overboard. Not too much - just enough to grab attention.
Anything that stands out against text like this: “20% off new T-Shirt Designs” is less fun, colorful, and emphatic than “Get 20% off these 🔥 new shirts!” Or, you could say something like “Get 20% off new 👕 now!!” for a similar effect. So, if you’re an email marketer trying to alert people on your email list to a new t-shirt sale, you could phrase it a few ways. Using emojis as replacements for words is another common use of them, and one that saves your space as well. They can be visually striking and more fun than an email that is composed of only words. The number one way is to have a pop of color that differentiates your email from the other emails in the recipient’s inbox. There are a few ways to utilize emojis in your subject lines. Naturally, this raises the question of whether or not they make sense to use in your email marketing or digital marketing as a whole.īut before you go crazy putting emojis in your email campaigns and email subject lines, there are a few things to consider.
Emojis are showing up everywhere seriously, they’ve got their own holiday to show for it (World emoji day yes, it’s a thing.) They’re bright, attention-grabbing, and in places where space is limited like a mobile device - they save a ton of room.
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